Privacy Policy
How we collect, use, and protect your personal information
Last updated: March 4, 2026
Quick Summary
1. Introduction
Welcome to SevenSisters.co.uk. We are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website.
SevenSisters.co.uk is a tourism information website providing visitors with guides, walking routes, and practical information about the Seven Sisters cliffs in East Sussex, England.
Data Controller: SevenSisters.co.uk
Website: https://sevensisters.co.uk
Contact: [email protected]
2. Information We Collect
2.1 Automatically Collected Information
When you visit our website, we automatically collect certain technical information:
- • Device information: Browser type, operating system, device type (mobile/desktop)
- • Usage data: Pages visited, time spent on pages, links clicked, referring website
- • Location data: Approximate location based on IP address (country/city level only)
- • IP address: Anonymized for analytics purposes
2.2 Information You Provide
We only collect personal information if you voluntarily provide it through:
- • Contact forms: Name, email address, message content (if we add contact forms in future)
- • Newsletter signup: Email address (if we add newsletter in future)
- • Comments/reviews: Name, email, comment text (if we add commenting system)
3. How We Use Your Information
We use the collected information for the following purposes:
Website Analytics
Understanding visitor behavior, popular pages, and traffic sources to improve content
Site Optimization
Improving website performance, fixing technical issues, and enhancing user experience
Communication
Responding to your enquiries, feedback, or contact form submissions (if provided)
Security & Fraud Prevention
Detecting and preventing malicious activity, spam, and security threats
Legal Basis for Processing (UK GDPR)
We process your data based on: Legitimate interests (improving our website and providing tourism information), Consent (for cookies and analytics), and Legal obligation (where required by law).
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. You can control cookie preferences through our cookie consent banner.
Types of Cookies We Use:
Essential Cookies
RequiredNecessary for the website to function properly. Cannot be disabled.
Examples: Session management, security, cookie preferences
Analytics Cookies (Google Analytics)
OptionalHelp us understand how visitors use our website (page views, bounce rate, time on site).
We use anonymized IP addresses and have disabled data sharing with Google
Advertising Cookies (Google AdSense)
OptionalUsed to display relevant advertisements and measure ad performance.
Google may use this data for personalized advertising across other websites
Managing Your Cookie Preferences
You can control cookies through:
- • Our cookie consent banner (appears on first visit)
- • Your browser settings (delete or block cookies)
- • Google Ad Settings: adssettings.google.com
- • Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
5. Third-Party Services
We use the following third-party services that may collect and process your data:
Important: These third-party services have their own privacy policies and data processing practices. We do not control how they use your data beyond our website interactions.
6. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:
We MAY share data with:
- ✓ Service providers: Google Analytics, Google AdSense, Cloudflare (as described above)
- ✓ Legal requirements: If required by law, court order, or government authority
- ✓ Business transfers: In case of merger, acquisition, or sale of assets (you will be notified)
We NEVER share data with:
- ✗ Data brokers or marketing companies
- ✗ Unrelated third parties for their own marketing
- ✗ Social media platforms (unless you explicitly connect your account)
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
🔒 Encryption
SSL/TLS encryption for all data transmission (HTTPS)
🛡️ Firewall Protection
Cloudflare WAF blocks malicious traffic and attacks
🔐 Access Controls
Limited access to personal data (need-to-know basis)
📊 Regular Monitoring
Continuous security monitoring and updates
Please note: No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Your Rights (UK GDPR)
Under UK data protection laws, you have the following rights:
Right to Access
Request a copy of the personal data we hold about you
Right to Rectification
Request correction of inaccurate or incomplete personal data
Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data (subject to legal requirements)
Right to Restrict Processing
Request limitation on how we process your data
Right to Data Portability
Receive your data in a machine-readable format
Right to Object
Object to processing based on legitimate interests or direct marketing
Right to Withdraw Consent
Withdraw consent for processing at any time (e.g., cookie consent)
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
We will respond to your request within 30 days.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy:
Analytics Data
Retained for 26 months (Google Analytics default), then automatically deleted
Contact Form Data
Retained for 2 years after last contact, then deleted (if we add contact forms)
Cookie Data
Varies by cookie type (see cookie table), typically 1-2 years
Legal Requirements
Retained longer if required by law (e.g., tax records, legal disputes)
10. Children's Privacy
Our website is intended for general audiences interested in visiting the Seven Sisters. We do not knowingly collect personal information from children under 13 without parental consent.
If you believe we have inadvertently collected information from a child under 13, please contact us immediately at [email protected] and we will promptly delete it.
11. International Data Transfers
Some of our third-party service providers (e.g., Google) may transfer and process your data outside the UK/EEA. When this happens:
- • We ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses)
- • Service providers comply with UK GDPR adequacy requirements
- • Your data receives equivalent protection as within the UK
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
What happens when we update this policy:
- 1. We update the "Last updated" date at the top of this page
- 2. For significant changes, we may display a notice on our website
- 3. Continued use of our website constitutes acceptance of the updated policy
13. Contact Us
💡 Complaints to the ICO
If you're not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
🌐 ico.org.uk/make-a-complaint
📞 0303 123 1113
Our Commitment to Your Privacy
Secure
SSL encryption & regular security updates
Transparent
Clear information about what we collect
Compliant
Full UK GDPR & data protection compliance