How we collect, use, and protect your personal information
How we collect, use, and protect your personal information
Last updated: 11 June 2026
Welcome to SevenSisters.co.uk. We are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website.
SevenSisters.co.uk is a tourism information website providing visitors with guides, walking routes, and practical information about the Seven Sisters cliffs in East Sussex, England.
Data Controller: SevenSisters.co.uk
Website: https://sevensisters.co.uk
Contact: privacy@sevensisters.co.uk
When you visit our website, we automatically collect certain technical information:
We only collect personal information if you voluntarily provide it through:
We use the collected information for the following purposes:
Understanding visitor behavior, popular pages, and traffic sources to improve content
Improving website performance, fixing technical issues, and enhancing user experience
Responding to your enquiries, feedback, or contact form submissions (if provided)
Detecting and preventing malicious activity, spam, and security threats
We process your data based on: Legitimate interests (improving our website and providing tourism information), Consent (for cookies and analytics), and Legal obligation (where required by law).
We use cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. You can control cookie preferences through our cookie consent banner.
Necessary for the website to function properly. Cannot be disabled.
Examples: Session management, security, cookie preferences
Help us understand how visitors use our website (page views, bounce rate, time on site). Microsoft Clarity also records anonymised session interactions (clicks, scrolls and mouse movement) as aggregated heatmaps and session replays so we can improve page layout.
We use IP anonymisation in Google Analytics. These cookies load only after you accept the Analytics category.
Used to display relevant advertisements and measure ad performance.
Google may use this data for personalized advertising across other websites
Enable tour and activity widgets and track bookings you make after clicking through, so our affiliate partners can credit us a commission at no extra cost to you.
Set by GetYourGuide and TripAdvisor/CJ Affiliate. These load only after you accept the Affiliate category.
You can control cookies through:
We use the following third-party services that may collect and process your data:
Anonymised heatmaps and session replays to understand how pages are used (loads only with Analytics consent)
Microsoft Privacy Statement →Tour and activity booking widgets, and affiliate tracking on bookings (loads only with Affiliate consent)
GetYourGuide Privacy Policy →Affiliate links and a tracking pixel that credit us a commission on bookings made after clicking through (loads only with Affiliate consent)
TripAdvisor Privacy Policy →Payment processing for the Ultimate Guide (PDF). Handles your card details securely — we never see or store full card numbers
Stripe Privacy Policy →Email delivery for newsletter signups, guide download links and receipts. Stores the email address you provide
Brevo Privacy Policy →Optional on-page translation. If you choose to translate the page, your request (including your IP address) is sent to Google. Our web fonts are self-hosted, so simply viewing the site sends nothing to Google.
Google Privacy Policy →Important: These third-party services have their own privacy policies and data processing practices. We do not control how they use your data beyond our website interactions.
We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:
We implement appropriate technical and organizational measures to protect your personal information:
SSL/TLS encryption for all data transmission (HTTPS)
Cloudflare WAF blocks malicious traffic and attacks
Limited access to personal data (need-to-know basis)
Continuous security monitoring and updates
Please note: No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
Under UK data protection laws, you have the following rights:
Request a copy of the personal data we hold about you
Request correction of inaccurate or incomplete personal data
Request deletion of your personal data (subject to legal requirements)
Request limitation on how we process your data
Receive your data in a machine-readable format
Object to processing based on legitimate interests or direct marketing
Withdraw consent for processing at any time (e.g., cookie consent)
To exercise any of these rights, please contact us at:
📧 privacy@sevensisters.co.uk
We will respond to your request within 30 days.
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy:
Retained for 26 months (Google Analytics default), then automatically deleted
Email addresses held in Brevo until you unsubscribe or ask us to delete them; purchase records kept as long as required for tax and accounting
Question text and a matched/answered flag, with a one-way hashed session token (no IP, no cookies), auto-deleted after 12 months
Anonymous tallies only - for example how many visitors chose each route-planner option. No cookie is set or used and your IP address is never stored: to stop one device inflating the counts we keep a one-way hashed value derived from it, which cannot be reversed and is deleted every day. Day-by-day totals are deleted within 120 days (sooner for some tools); the remaining running totals are aggregate numbers containing no personal data
Varies by cookie type (see cookie table); your consent choice (ss_consent) is stored for 12 months
Retained longer if required by law (e.g., tax records, legal disputes)
Our website is intended for general audiences interested in visiting the Seven Sisters. We do not knowingly collect personal information from children under 13 without parental consent.
If you believe we have inadvertently collected information from a child under 13, please contact us immediately at privacy@sevensisters.co.uk and we will promptly delete it.
Some of our third-party service providers (e.g., Google) may transfer and process your data outside the UK/EEA. When this happens:
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
If you're not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
🌐 ico.org.uk/make-a-complaint
📞 0303 123 1113
SSL encryption & regular security updates
Clear information about what we collect
Full UK GDPR & data protection compliance
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